VISUAL IDENTITY /
Compass is an educational platform of I&FMcCANN Group created to raise awareness for the investment in employee education through new training programs, internal coaching and knowledge sharing. The creation of the Compass visual identity includes a branding system, art direction, stationery and basic communication tools.
Conceptually, stylisation of compass and the book works as a metaphor for intellectual discovery and enlightenment, it remains distinctive and natural in its combination.
Bands of colour, a personable but functional mono-linear sans-serif, simple illustration, stitched detail and clear communication system across products plays with the very current favour for the modernist aesthetic and a touch of craft. Contrast is used to good effect, with flat bright colours.