In 2017, I&FMcCANN Grupa celebrates 20 years of existence. We developed a creative strategy and brand identity for the 20th anniversary which would uphold the legacy of the Group and connect with both internal and external audience across 12 different markets.
The design represents the pursuit of excellence and sustained growth across the Group. This reinforces the synergies that come from being in a group and underscores the company’s longevity, dynamism and heritage.
The circular nature of the logo was retained for continuity, but also the energy, progression, and brightness. Together with the heart illustration that presents the power of people, the circle in movement symbolises unending curiosity and dynamism.
I&F McCann Grupa - Greeting card 2017
There is plenty of unique character and some exceptional illustrative detail throughout. Hand drawn and striking iconography and a copy heavy design mix craft, retrospection and humour, and are given a thoroughly current quality in the use of a single colour, space and proportion.
Although one colour, plus base, there is a pleasant sense of depth in the density of illustration, type and line weight, ornament and reduction, visual texture and areas space.