VISUAL IDENTITY / BRAND POSITIONING / BRAND STRATEGY / PACKAGING / WEBDESIGN
GALA B is a fine jewellery brand, each piece is a story, a talisman, the inner mermaid in every woman; it evokes vacations, love, sensuality, memories... It gives a feeling that you are always on vacation, that you are living a life you want, far from the everyday and routine…
As an opposite of the organic natural forms of seashells and untreated gems, the GALA B logo is a geometric stylisation of the letters G and B inspired by the shapes of diamonds. Fine and delicate typography, together with a light pastel pink, gold and white colour palette creates a youthful and disarming look & feel through its simplicity and balance.
GALA B’s use of dyed mixed-fibre board and gold foil print finish across their business cards and stationery gives a restrained typographical approach communicative of depth, high quality and aesthetic impact. This reflects an attention to detail, a passion for developing individual style, and the quality of the materials used in the creation of bespoke jewellery
Seashells decorated with gold, diamonds and semi precious stones are presented in an elegant, sober and purified visual design…