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Compass

VISUAL IDENTITY /

Compass is an educational platform of I&FMcCANN Group created to raise awareness for the investment in employee education through new training programs, internal coaching and knowledge sharing. The creation of the Compass visual identity includes a branding system, art direction, stationery and basic communication tools.

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 Conceptually, stylisation of compass and the book works as a metaphor for intellectual discovery and enlightenment, it remains distinctive and natural in its combination.

Conceptually, stylisation of compass and the book works as a metaphor for intellectual discovery and enlightenment, it remains distinctive and natural in its combination.

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 Bands of colour, a personable but functional mono-linear sans-serif, simple illustration, stitched detail and clear communication system across products plays with the very current favour for the modernist aesthetic and a touch of craft. Contrast is used to good effect, with flat bright colours.

Bands of colour, a personable but functional mono-linear sans-serif, simple illustration, stitched detail and clear communication system across products plays with the very current favour for the modernist aesthetic and a touch of craft. Contrast is used to good effect, with flat bright colours.

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