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Pagani

VISUAL IDENTITY REDESIGN /

Redesign of visual identity of Pagani Automobili, producer of Hi-quality hand made cars followed by a new positioning in the luxury car market. This included branding system, art direction and stationery.

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 The fine lines and geometry of mark continue through to a logo-type solution created from consistently spaced semi-serif characters with single consistent line weights. It is an incredibly neutral solution that feels appropriately reflective of—through its sense of pure information—the elemental functionality of the engineered structures and ultimate luxury design.

The fine lines and geometry of mark continue through to a logo-type solution created from consistently spaced semi-serif characters with single consistent line weights. It is an incredibly neutral solution that feels appropriately reflective of—through its sense of pure information—the elemental functionality of the engineered structures and ultimate luxury design.

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 A single font choice, a variety of good quality, dyed and uncoated boards, a blue metallic colour and matte coating each chosen to reflect care and quality of service, introduce a tactile, visual and communicative breadth to the logotype and balance a corporate familiarity and consistency with a sense of individuality.

A single font choice, a variety of good quality, dyed and uncoated boards, a blue metallic colour and matte coating each chosen to reflect care and quality of service, introduce a tactile, visual and communicative breadth to the logotype and balance a corporate familiarity and consistency with a sense of individuality.

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